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Rod has been a key advisor to many major Gold Coast, Queensland, national and international companies, senior politicians and industry leaders.
He is widely respected for his strategic planning, professional communication, media and diverse, creative marketing and PR skills, and for the results he has achieved with a great diversity of clients over more than a quarter of a century.
 (testimonials link)
Rod commenced his professional consultancy career in 1983 establishing his first Gold Coast company, Promedia Pty Ltd.
He is recognised as a highly skilled strategist and creative “master of words” with a talent for achieving empathy with markets and individuals and a capacity to accurately read trends and influence consumer and public opinion.
These talents and strategies have proven highly successful for a host of companies in diverse fields and with successful election campaigns.
Promedia Pty Ltd was restructured in 2004 with Rod divesting his interests in this company to establish Spence Consulting Pty Ltd a family-owned consultancy, which has gone on to achieve outstanding success in its own right. |
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Rod Spence’s career in public relations and marketing was preceded by a decade in news media where he achieved outstanding success from an early age.
At 24 he was appointed editor of two regional newspapers in Northern NSW owned by one of Australia’s largest media groups.
After one year he was promoted to managing editor. To counter major opposition he amalgamated the papers, won back revenue and his newspaper won the State’s major provincial media award from 130 competitors.
Other early journalistic experience included general news reporting and sub-editing with Brisbane Metropolitan newspapers as well as reporting for Australian Associated Press and for the ABC as a regional correspondent.
Rod’s last media position was with Australia’s leading regional newspaper The Gold Coast Bulletin, where he held positions as news editor and chief of staff over a period of five years.
During his time in this position the Gold Coast Bulletin won three national media awards.
Rod’s material has been used thousands of times in diverse media around the nation, has appeared on the front pages of the Australian Financial Review and The Australian, and has been featured on national television and radio on many occasions.
He has exceptional media contacts and is widely respected by both journalists and peers. |
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Ashleigh Veivers’s career as a journalist started in 2005 where she began work at Dean Publications writing and preparing editorial for The Gold Coast Bulletin and The Gold Coast Sun newspapers.
Ashleigh has lived on the Gold Coast her whole life and like her father Rod, shares a passion for the media, public relations and marketing.
As well as having experience working as a feature writer, Ashleigh has had experience working for magazines, public relations and marketing firms and national broadcasting companies.
Ashleigh graduated with a Bachelor of Journalism degree from Griffith University in 2005, where she majored in journalism, public relations and theatre.
Ashleigh’s work has been covered in numerous Gold Coast Bulletin features including Home magazine, Tuesday Magazine, Career One, Bulletin Business Friday, Bite and Cars Guide.
Her stories have also been featured in several lifestyle, fashion, sporting, medical, financial and business publications.
Ashleigh has written for annual property development industry publications including Property Guide, Metropolis, Urban Development Institute of Australia (UDIA) annual publication and the Gold Coast Sun Urban Report feature.
In 2008 Ashleigh joined her father in the business as a public relations and marketing consultant, supplementing Rod’s experience with new innovative concepts, a high level of knowledge of web-based strategies and excellent skills in design direction.
She is looking forward to becoming a director of Spence Consulting and playing a major future role in the expansion of the business. |
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Martin is one of the Gold Coast’s most skilled journalists and media consultants.
He began his career in journalism at British United Press, an agency located in the Reuters building in Fleet Street, London, which specialised in providing coverage for major regional newspapers.
After a year of agency work, he joined Home Counties Newspapers, based in Luton, and undertook a formal cadetship at its weekly newspaper in Bletchley.
He came to Australia in 1967 and worked for Thomson Magazines, and later Seacraft magazine, before joining AAP-Reuters in Sydney where he remained for many years.
After spending time working abroad, Martin returned to Australia in 1987.
He worked as Chief Reporter at the Gladstone newspaper before taking on the same role at Tamworth and later returning to Gladstone as Chief of Staff. After some years in the Chief of Staff role he returned to Tamworth where, among other things, he specialised in Agribusiness, producing a weekly insert magazine servicing rural communities in New England and on the Western Slopes and Plains.
His role also included standing in as Editor at Rural Press-owned newspapers in the Hunter Valley, and at Armidale, Glen Innes and Inverell, whenever an Editor took leave or became ill.
He was invited to join The Gold Coast Bulletin in 1992 where his roles included Editor - Real Estate liftout; Editor Business Property; and he also was appointed the newspaper’s first ever Production Editor until 2005.
Martin has worked with Spence Consulting as a consultant since this time, also maintaining until recently, at part-time editing role in the Bulletins Business Property Department.
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